SRAM Red --The Shifter

Months after releasing SRAM Force, the new sexy, lighter than Dura-Ace 1:1 Actuation groupo, they (SRAM) secretly released to us vendors through various mediums that a newer, better road group would be released soon. After a call to SRAM to find out more I was given nothing...notta...no soup. However it seems just in time for THE Tour, SRAM is leaking pics and info. regarding the newer, even lighter, even sexier group. Above is the new shifter with an improved double-tap mechanism and adjustable reach brake/shift lever. Go here for more pics and info. Ahh so beautiful...